Make Yourself a Resource: Adding Value to Your Blog

For many web workers, the central hub from which they manage their online identity and portfolio is, or features, a blog. Using a blog to represent yourself has many purposes, including acting as a C.V., establishing your identity as an authority in your field, and providing a launchpad for your various social network profiles.

Those are all very good uses, and benefit you as a web worker immensely. The only question I have as a visitor is, how do they benefit me? Yes, they help if I’m considering you as a prospective contractor for a job, but if I’m not, then the site quickly loses relevance. A blog should be doing work all the time, even when it isn’t speaking directly to your professional history and identity. Here’s how to make sure it is.

Source: www.salon.com/…

RO »» This can apply to company blogs to. Providing extra information on your website via a blog attracts visitors to your site and thus makes more people aware of your business and its services. Think of it as marketing in the information age.