Opening Soon

It’s no longer just about food and service. A new restaurant’s success often depends on the buzz it creates before the doors have even opened.

… If Chambar was perhaps the most anticipated restaurant ever to open in Vancouver, it would also become an unwitting model for “Opening Soon” blogs. Contrived by restaurateurs as diverse as Sean Heather (The Irish Heather, Salty Tongue, Shebeen et al), Brian Fowke (Rare One), and Tom Doughty of the soon-to-open Fuel, these blogs were added to restaurant websites, or started in culinary websites such as eGullet, WaiterForum and Urbandiner.

These blogs take the food-obsessed through the travails of real estate deals, renovation and licensing hazards, physical exhaustion and emotional upheaval. More importantly, they take foodies inside, so that they feel let in on trade secrets. They feel empowered, and ultimately gain a sense of ownership in the project. Importantly for the restaurateur, the blogs provide a platform of eager customers on opening night. Forget old school marketing and expensive public relations tactics, and even artfully created websites: blogs are essentially free and easy …

Source: www.vanmag.com/…

RO »» Have a budget but need to create some buzz for your endeavour, contact Reliably Online to discuss the possibilities.